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Making Climate Goals Actionable

I work at the intersection of carbon, capital and climate storytelling. Helping companies get sustainability done – not just said.

About Me

Hey, I’m Abhijay Arjunan, a carbon market professional with over six years of experience across renewables, nature based solutions, and technology driven removals. I have worked with project developers, contributed to grassroots policy efforts, collaborated with governments on market readiness, and advanced institutional pathways like India’s Carbon Credit Trading Scheme and Article 6 cooperation.

My work covers origination, climate finance, policy engagement, and environmental commodity trading across voluntary and compliance frameworks. I focus on turning complexity into clarity and building partnerships that scale impact, connecting climate goals to business outcomes.
Outside work, you’ll find me on a trek, tackling a trail on my motorcycle, or sweating it out on a badminton court.

Expertise

Carbon Markets

Navigating carbon markets and optimising carbon credit portfolios

Climate Finance

Securing funding for climate initiatives and sustainable projects.

Strategic Communications

Navigating carbon markets and optimising carbon credit portfolios.

Environmental Assets

Carbon Credits and EACs traded in voluntary and compliance markets

My Journey

Business Development Manager – Origination & Carbon Portfolio Management
2025 - Present

Focused on scaling ProClime’s carbon credit and I-REC operations through large-scale project origination, client acquisition, and environmental commodity trading. Leads the origination and onboarding of 200+ carbon and renewable energy clients, managing end-to-end strategy across project evaluation, design, feasibility, and monetization. Works closely with state government officials and regulatory stakeholders to enable institutional pathways into the voluntary carbon market, while supporting internal teams on CBAM-aligned, Article 6 mechanism readiness and India’s compliance CCTS market preparations.

Expanded ProClime’s I-REC portfolio from 51.5 MW to over 2 GW across 50+ clients, negotiating $1.63M+ in trades and securing $3M+ in future revenue. Structured and executed forward contracts and multi-party deals for over 4 million environmental credits across VCM, Biochar, CORSIA, ARR, and renewable-linked trades. Represented the company at over 12 industry events, forums, and webinars across India and South Asia, building visibility and onboarding global trading partners across Singapore, Japan, Europe, and the UAE. Supported structuring of ERPAs, cross-border compliance contracts, and buyer-side engagement to optimize market access, liquidity, and pricing.

At Kanaka Management Services, I balanced marketing strategy with hands-on support for business development and project origination. I helped revive a 119 MW wind energy project through multi-stakeholder negotiations, unlocking over $500,000 in potential recovery. I led the origination and feasibility work for India’s largest metro-based ACM0016 project, managing stakeholder coordination, documentation (PD, MR, ER), and third-party validations with VVBs and DOEs. In parallel, I developed and executed the firm’s PR, SEO, and content strategy, growing organic traffic by 14% month-over-month while supporting lead generation at key industry events like G20 India Energy Week. I also worked closely with legal and technical teams to refine project ownership frameworks and strengthen institutional communications.

Helped secure ₹20L+ in startup funding and achieved ₹5L+ monthly sales through funnel optimization and brand campaigns.
Crafted investor pitch decks and restructured web + SEO strategy, driving an 87% boost in traffic and a 23% increase in conversion rates.
Led a 2-person marketing team and launched high-impact social content streams for brand positioning and engagement.

Contributed to a 12% quarterly increase in sales through a revamped marketing roadmap. Authored blogs and long-form content that doubled brand engagement and awareness. Supported operational alignment between sales and content functions.

Built and led a boutique digital agency focused on creative storytelling, content strategy, and visual branding.
Secured inaugural client worth ₹4.3L+ and managed a team delivering over 40+ content assets, blog pillars, social media campaigns, animations, and copy.
Worked closely with client teams on strategy, increasing traffic by 300% across channels.

Crafted high-ranking blog content and articles for tech startups, education platforms, and lifestyle brands. Built a strong base in communication, digital marketing, and research, skills that still shape how I pitch climate solutions today.

Business Development Manager – Origination & Carbon Portfolio Management
2025 - Present

Focused on scaling ProClime’s carbon credit and I-REC operations through large-scale project origination, client acquisition, and environmental commodity trading.

Lead the origination and onboarding of 80+ clients, managing end-to-end strategy across project evaluation, design, feasibility, and monetization. Managing a portfolio of 36+ Projects and 4+ GW across various project types and markets.

Work closely with state government officials and regulatory stakeholders to enable institutional pathways into the voluntary carbon market, while supporting internal teams on CBAM-aligned, Article 6 mechanism readiness and India’s compliance CCTS market preparations.

Expanded ProClime’s I-REC portfolio from 51.5 MW to over 2 GW across 50+ clients, negotiating $1.63M+ in trades and securing $3M+ in future revenue.

Structured and executed forward contracts and multi-party deals for over 4 million environmental credits across VCM, Biochar, CORSIA, ARR, and renewable linked trades. Represented the company at over 12 industry events, forums, and webinars across India and South Asia, building visibility and onboarding global trading partners across Singapore, Japan, Europe, and the UAE.

Supported structuring of ERPAs, cross-border compliance contracts, and buyer-side engagement to optimize market access, liquidity, and pricing.

At Kanaka Management Services, I balanced marketing strategy with hands-on support for business development and project origination. I helped revive a 119 MW wind energy project through multi-stakeholder negotiations, unlocking over $500,000 in potential recovery.

I led the origination and feasibility work for India’s largest metro-based ACM0016 project, managing stakeholder coordination, documentation (PD, MR, ER), and third-party validations with VVBs and DOEs.

In parallel, I developed and executed the firm’s PR, SEO, and content strategy, growing organic traffic by 14% month-over-month while supporting lead generation at key industry events like G20 India Energy Week. I also worked closely with legal and technical teams to refine project ownership frameworks and strengthen institutional communications.

Helped secure ₹20L+ in startup funding and achieved ₹5L+ monthly sales through funnel optimization and brand campaigns.
Crafted investor pitch decks and restructured web + SEO strategy, driving an 87% boost in traffic and a 23% increase in conversion rates.
Led a 2-person marketing team and launched high-impact social content streams for brand positioning and engagement.

Contributed to a 12% quarterly increase in sales through a revamped marketing roadmap. Authored blogs and long-form content that doubled brand engagement and awareness. Supported operational alignment between sales and content functions.

Built and led a boutique digital agency focused on creative storytelling, content strategy, and visual branding.
Secured inaugural client worth ₹4.3L+ and managed a team delivering over 40+ content assets, blog pillars, social media campaigns, animations, and copy.
Worked closely with client teams on strategy, increasing traffic by 300% across channels.

Crafted high-ranking blog content and articles for tech startups, education platforms, and lifestyle brands. Built a strong base in communication, digital marketing, and research, skills that still shape how I pitch climate solutions today.

My Journey

Carbon Market Analyst

2018 - 2020

I’m Abhijay, a seasoned professional with a deep-seated passion for driving impactful change in the realm of carbon markets, climate finance, and strategic communications. My journey has been marked by a relentless pursuit of innovative solutions and a commitment to fostering sustainable practices. With a robust background in environmental economics and policy, I bring a unique blend of analytical rigor and creative problem-solving to every challenge. My expertise lies in crafting and implementing strategies that not only address pressing environmental concerns but also align with broader business objectives, ensuring a harmonious balance between ecological responsibility and economic viability.

Focused on scaling ProClime’s carbon credit and I-REC operations through large-scale project origination, client acquisition, and environmental commodity trading. Leads the origination and onboarding of 200+ carbon and renewable energy clients, managing end-to-end strategy across project evaluation, design, feasibility, and monetization. Works closely with state government officials and regulatory stakeholders to enable institutional pathways into the voluntary carbon market, while supporting internal teams on CBAM-aligned, Article 6 mechanism readiness and India’s compliance CCTS market preparations.

Climate Finance Consultant

2020 - 2022

Strategic Communications Lead

2022 - 2023

Independent Consultant

2023 - Present

Insights & Trends

Push-up Equator

Push-ups aren’t one-size-fits-all. Heavier bodies lift more, yet we count each rep the same. That’s not fair. I’m building a tool to fix it—just enter your weight and get a score that reflects real effort.

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