About Me

What are you currently doing and how did you get there?

I’m a copy/content writer and marketer. Experienced in managing small teams and creating impactful ad campaigns.

Currently, I consult helping small businesses and startups with their written marketing needs. I am able to do this because I co-founded a Social Media Marketing firm after freelancing as a copy/content writer. Additionally, I am also studying environmental law at the National Law School of India University, Bangalore.

Why do you do what you do?

I find joy in storytelling and creating captivating ways to communicate ideas. It’s what led me into content marketing. The interesting people that I’ve crossed paths with, is what has kept me there.

Ever competitive and insatiably curious I consider myself a ‘forever student’ eager to build both. My academic foundations in science and environmental law while staying in tune with the latest digital marketing strategies through various projects and programmes. All of which helps me be a more effective communicator.

What do you consider some of your biggest professional and personal accomplishments?

I’ve helped numerous clients and companies improve their branding and digital visibility. Through increasing customer and audience engagement, handling their blog, creating content marketing strategies and laying out achievable social media metrics and sales goals.
But a person isn’t their career. So to decompress, I try out baking recipes over the weekends or go rock climbing and trekking with friends. Besides playing badminton and swimming to stay active.

On occasions when inspiration strikes I try my best at being a poet. For example:-

Passionate about ideas
And curious about the stories behind them.
I tend to win competitions
When those two adjectives work in tandem.

Such as the National Marketing Ninja Competition held in 2020

Where I wish they’d given me a ninja costume
instead of prize money.

(Although, I admit I’m not that good. I did get a poem of mine published in a newspaper in 10th standard though once. And that’s about as far as my poetic career went.)

What are you looking for right now?

While I will continue being a storyteller and avid communicator I now plan on focusing my expertise on bigger challenges that affect us all. And climate change is the biggest, most immediate one there is. A challenge that I’m willing to help with however I am able. If you’d like to know more about me, then I can be reached at [email protected].