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I’m a Carbon Market Professional and Marketing Specialist with expertise in environmental law, driving sustainability through business growth, impactful marketing, and stakeholder communications. My skills in carbon markets, content writing, project management, emissions calculations, and coordination with VVBs/DOEs and Registries have amplified brand presence, driven sales, and contributed to my role as an Assistant Manager in Marketing & Communications at Kanaka Management Services, specializing in project origination. With a background in managing small teams and creating impactful ad campaigns, I’ve co-founded a Social Media Marketing firm and hold an environmental law degree from the National Law School of India University, Bangalore, leveraging my multifaceted skills to enhance our mission of promoting environmental stewardship for my current role.
I’m a Carbon Market Professional and Marketing Specialist with expertise in environmental law, driving sustainability through business growth, impactful marketing, and stakeholder communications. My skills in carbon markets, content writing, project management, emissions calculations, and coordination with VVBs/DOEs and Registries have amplified brand presence, driven sales, and contributed to my role as an Assistant Manager in Marketing & Communications at Kanaka Management Services, specializing in project origination. With a background in managing small teams and creating impactful ad campaigns, I’ve co-founded a Social Media Marketing firm and hold an environmental law degree from the National Law School of India University, Bangalore, leveraging my multifaceted skills to enhance our mission of promoting environmental stewardship for my current role.
I’ve helped numerous clients and companies improve their branding and digital visibility. Through increasing customer and audience engagement, handling their blog, creating pitch decks, content marketing strategies and laying out achievable social media metrics and sales goals. In addition to growing organic web traffic through my SEO efforts.
In my current role I have secured and managed customer accounts increasing revenue by $200,000 and single-handedly revived and managed a 119 MW wind energy project with multiple stakeholders, saving the firm over $500,000 in potential losses.
But a person isn’t their career. So to decompress, I try out baking recipes over the weekends or go rock climbing and trekking with friends besides playing badminton and swimming to stay active.
On occasions when inspiration strikes I try my best at being a poet. For example:-
Passionate about ideas
And curious about the stories behind them.
I tend to win competitions
When those adjectives work in tandem.
Like the National Marketing Ninja Competition held in 2021
It was a close call but your boy’s always number one.
Not this time though, I came in 2nd.
Shame, it could have been a cool story for a second.
Prize money, they offered me
What rotten luck, a ninja suit’s more apt
To the theme it stuck.
But oh well, you know what they say…
Good things come in two’s
and I’m an E-mail away.
(Although, I admit I’m not that good. I did get a poem of mine published in a newspaper in the 10th Grade/Standard once and sold a few to my classmates to gift their girlfriend’s on Valentine’s. But that’s about as far as my poetic career went.
P.S Sorry guys about outing you like this.)
While I will continue being a storyteller and avid communicator I now plan on focusing my expertise on bigger challenges that affect us all. And climate change is the biggest, most immediate one there is. A challenge I can help with. By leveraging my marketing background in the carbon markets and carbon credits industry, I can actively contribute to combating climate change by promoting and advocating for sustainable practices, raising awareness about carbon reduction strategies, and facilitating partnerships that drive impactful change on a larger scale.
If you’d like to know more about me, then I can be reached at [email protected].
© Abhijay Arjunan
. All Rights Reserved.