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Marketing Journalism Leadership
Marketing. Writer. Strategist.
Hindustan Aeronautics Limited
Scientific Researcher
I interned as a research student at RWRDC(Rotary Wing Research and Design Centre) of HAL an Indian state-owned aerospace and defence company. It was a research position where I familiarised myself with the rigorous methodology of the processes of testing aircraft technology and its integration in helicopters both civilian & military. In addition to sitting in on design review meetings and learning about independent avionic systems and testing rigs I also got to experience the various in-flight tests conducted on the Light Combat Helicopter (LCH) variant of HAL DHRUV.
ANTIBRND is an apparel start-up that seeks to democratise the retail market. Sourcing products direct from manufacturer to customers cutting out Brands and their over the top prices. Enabling customers to vote with their wallets on quality without compromising on price.
My role in ANTIBRND is to aid and help their marketing team by creating various content marketing strategies and establishing sales funnels. In addition to taking on occasional HR roles and streamlining communication and administrative tasks.
The Green Scene
Editor
TheGreenScene is an investigative digital news site dedicated to educating and informing the denizens of Bangalore about their city’s health and happenings from an environmental standpoint. This is a pet project of mine that I pursue on the side and update once every two months.
I started TheGreenScene to help gain a fair understanding of how localities can tackle climate change and which major issues need to be focused on. Capitalising on the NIMBY (Not in my backyard) phenomenon, TheGreenScene aims to encourage localities and neighbourhoods to take up responsibility towards their surroundings, their city, and their backyard. Which would eventually, hopefully, inspire action towards a greener, sustainable and climate-conscious city.
GOFO
Content Strategist
An apparel startup based out of Bangalore. Focused on quality clothing and creating fashion for a change. I helped the company in creating a marketing roadmap to achieve various sales goals. This included increasing their brand awareness and engagement online. Planning out various advertising campaigns. Ideating and creating various forms of content for use in their social media marketing and blog editing. I was also a contributing writer and editor on the company’s official blog. Through all of these responsibilities and a combined team effort, we ended up increasing sales by upto 10% in the time that I worked with them.
UniversalMind
Writer
UniversalMind deals with students and professionals to identify their core skills, motivation and accordingly recommend them academic and professional paths. We mentor, recommend, train and course-correct students and professionals at various stages of academia and profession. Guiding them towards their next impactful career.
I created and executed written content strategies for increasing social media engagement and applying SEO tactics to existing and new media platforms. This led to an increase in average page engagement time by up to 25% and an increase in sales. My major role at UniversalMinds was handling the official blog, its content ideation, creation as well as tracking audience engagement. In addition to writing copy used in several client landing pages, blogs and brochures.
Da Vinci Clockwork
Co-Founder
A new generation Media Production House focused on delivering quality media content to budding companies and entrepreneurs. Started by me and two of my college classmates fresh out of graduation after having noticed a boom in several new small and medium-sized enterprises in the city of Bangalore.
This boom meant that every new business needed to get online and drive engagement with their customers to create an online presence and brand image. And that’s where we came in. We helped them by working either with or as their marketing team. Delivering on various forms of online media be it written, images, Videos or animation.
Our core responsibilities were creating a content marketing plan and strategy for our clients and executing on it. This involved managing their blogs, engaging with their customers online, creating short video adverts and executing various advertising campaigns. We aimed to be a one-stop-shop for all your Social Media Market needs. I headed the writing department where my role focused on handling all the written deliverables of our clients. Additionally, I also helped with video script writing and marketing campaign strategies as well as ideation for all deliverables. As co-founder, I have sat at the table on every negotiation and contract with every potential client that we had signed on.
My greatest accomplishment was acquiring and handling the account of one of our very first clients who became our longest and highest paying customers and eventually our friends once we closed.
Navigus
Content Writer
Navigus is a Global ed-tech company. Focused on international studies and work. Building technology tools to create perpetual guidance, mentoring and hiring platform that empowers students and young professionals to navigate the forever changing landscape of their careers.
During my internship there I handled the company’s official blogs and articles.
My role required me to create written SEO driven content for blogs and social media. In addition to collaborating with the marketing team on building a social media content calendar and executing it. As a direct result of the three months that I worked with them, I increased their average monthly blog views from 30 to over 500, creating opportunities for more potential users and customers.
Nuts&Bolts Productions
Co-Founder
Producer
Co-founded Nuts and Bolts Productions in 2014, an amateur theatre group in Christ University. The group that we had started as an odd band of 30 people has evolved into a 200 member pan-university production team that has performed nationally. During my tenure, we put up 10 plays as a team, of which I took on the role of a producer for 3.
In the 3 plays that I had produced for we won the second and third place consecutively at the Proscenium Theatre fest held at Christ University.
Rotary Interact Club
South Division Director
As the South Division Rotary Interact Club Director, our club hosted several blood drives and public awareness campaigns for thalassemia-afflicted children. Which resulted in 1050 voluntary blood donors over a single weekend. Also attended Rotaract Interact Clubs RYLA (Youth Leadership Awards) to learn from and interact with other various Division Interact Club members and Directors.
Chennai Public School
Head Boy
Selected as Head Boy to represent the school’s entire student body. I had the opportunity to represent the school at various events and overcome my fears of public speaking by giving public speeches at school functions. [Public speaking still frightens me although]
During my tenure as Head boy, I undertook the coordination and event management for our School’s Annual Day celebrations and cultural programs along with the rest of the student council.
Appointed school club heads and co-ordinated the establishment of various school clubs. Additionally, I got the opportunity to be a part of a two-member team that represented our School at a MUN(Model United Nations) conference held in Chennai.
© Abhijay Arjunan
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